An A/B test finds which destination converts best. On an offer with at least two rotation targets, turn on A/B split test in the rotation settings. The engine holds an even split across the targets and measures the conversion rate of each.

Open the offer and choose View experiment results to see clicks, conversions, conversion rate, EPC, and revenue per variant, plus a confidence level. Once each variant has at least 100 clicks and one is ahead at 95% confidence, it is declared the winner. Turn on auto-declare to send all traffic to the winner automatically, or pick a winner yourself from the results page.

A/B testing differs from smartlink optimize: A/B proves a winner on an even split, while optimize continuously shifts traffic to the best earner.